FASHIONISTA NEWS

" The need for stability inspires the core colour palettes for AW24/SS25. During these turbulent times, consumers want to feel safe and secure.

Moving away from the vibrancy of AW23 core palette to tranquil and peaceful cool tones.

Sustainability is a major influence for SS25.

We are seeing a shift from the delicate and feminine colour palette of SS24 to becoming inclusive and creating a comfortable and inclusive future for consumers in 2025."

—— Buttercrumble